For the “Engage” logo, we needed something that would express the idea of the retreat. We needed something that would be fun but classy, something that designers would be “engaged” with. I wanted to do something somewhat literal because the overall idea of the logo needed to be seen at a glance. My first idea was to create a logo with the concept of the game Connect 4. It seemed distant abstract enough that it wouldn’t be expected, but at the same time, easy to get. However, the image was a bit bulky and the letters looked a bit awkward inside the circles. I tried a few different things connecting letterforms also. I also eventually experimented with hand done type instead of computer-generated typefaces to get a more tactile, personal feel.
When we finally decided to work with Lillie’s “dot’s” logo, I was assigned to do web banners. I wanted to keep the look of the name badges that Jared had made with the dots falling away. The two colors on white work well because it is easy to read and feels cohesive with the badges and the rest of the brand established in the brief and with the logo.
