This is a logo I did for a children’s TV station called CritterToons. I wanted the logo to convey the whimsical nature of 80s and 90s cartoons. I chose the name CritterToons because I wanted it to recall memories of the fun of Saturday morning cartoons, the excitement and spontaneity that these older shows had that tend to be toned down in a lot of shows today. I see the word “critter” as describing a child. It has an animalistic, yet playful connotation that describes that nature of the cartoons the station airs well.
I wanted to make the logo seem like a living entity, to seem like a “critter” in and of itself. It had to be something that had potential to be animated; it only makes sense that a logo for a company that produces animation would be animated. The hand drawn quality is relatable to children, and the C with its teeth and the E with its eye become characters of their own. I also chose a bright, interchangeable color pallet that would provide a variety of possible choices.
